Creating some truly entertaining content was key in spurring market share growth that placed Tom Gill in the top 5 Chevy dealers in their market.
We developed and deployed Winner’s “Where do you win?” tagline, which encapsulates the high-level feeling of satisfaction that Winner wanted each of its customers to feel.
Congruent relaunched the Frank Leta brand with an emphasis on historical ties to the area and differentiated them from their competitors without seeming negative.
Congruent overhauled Sun’s digital strategy while Sun’s then-CMO, Robin Moore, overhauled their traditional media strategy. Cost-per-vehicle-sold dropped 36% in just three months. In less than a year, Sun’s branded search grew 27%.
Paul J Daly has been serving the industry at all levels for the last 20 years while being mentored by and working with legendary figures in brand marketing like Gary Vaynerchuk and Simon Sinek. See full bio...
Robin Moore has a legacy of leading top independent agencies prior to various CMO roles including the creation of a transformative Dealership brand marketing model leading a group to market dominance and eventual acquisition.
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We’re seeing a renewed focus on strategic marketing in Automotive. Here are some of the most common situations: