Growth in market share that placed Tom Gill in the top 5 Chevy dealers in their market. All-time high sales months. Reduction in advertising spend.
Tom Gill needed a refresh.
Change Northern Kentucky’s perception of Tom Gill Chevrolet.
This campaign was the foundation of our relaunch of Tom Gill’s brand. We sought to differentiate Tom Gill from both competitors and their past “hokey” commercials. What better way to do so than with more on-trend animation that communicates the volume of Tom Gill’s offerings in a style reflecting their new brand?
People tune out holiday season auto ads.
Give people nostalgic, fun content to consume.
Typically, dealerships use the holidays to have year-end clearance events and raffle prizes, but 2021 was anything but typical. With the global chip shortage leaving inventory scarce for all dealerships, no one was having sales. To drive attention for Tom Gill without getting gimmicky, we called back to everyone’s favorite holiday specials by scripting and illustrating our creative to imbue a holiday favorite with Tom Gill’s magic.