A team of dreamers and doers.

Paul got his start in Retail Auto over 20 years ago as a service advisor in a small town Chevy store and fell in love with the industry. From there he became a serial automotive entrepreneur building a regional reconditioning company serving over 150 dealerships a year which led to an acquisition Dent Wizard International. From there he authored his first book, The Automotive Manifesto which is used as a part of NADA Dealer Academy and Northwood University curriculum. He has been mentored by and has worked directly with legendary figures in brand marketing Gary Vaynerchuk and Simon Sinek. In 2020 he founded ASOTU, a Dealer-owned media outlet working to raise the culture and perception of the Retail Automotive industry.

Robin was a founding partner of Mark Russell & Associates. During the 20+ years, she helped grow the agency into one of the largest independent ad firms in the country. After its merger with Eric Mower & Assoc., Robin took over marketing for Metro Mattress and then Sun Auto Group. Robin joined Congruent in 2020. Since then, she has helped turn the company from a band of scrappy upstarts into a “real” agency in no time at all.

Most days, Brian is a true believer in the liberal arts. After graduating from a small liberal arts school in Upstate NY, he traveled to Santa Fe, NM to… get a Master’s in the liberal arts. Since his years in the desert, Brian has bounced around, landing in NYC for about a decade. He’s helped make extremely expensive gold leaf frames, blogged, ghost written books, and product designed for apps. When he’s not at work, he’s almost certainly doing something with his daughter, Luna, watching Christopher Nolan’s Tenet, cooking, or running.

Peter helped create what we now know as Congruent! Peter is a polymath, with varying levels of mastery at piano, French horn, bass, guitar, taking things apart, putting them back together again, tea, and physical media collection/preservation. Peter is a proud girl-dad to Penny and Clara, and dedicated husband to Kimberly.

John has ushered brands from invention to national attention, driving success for clients in fields including health, finance, and hospitality. How? By sharpening his client’s core message and getting that word out with data-driven strategies. Fun fact: He’s not only met the Lorde, he’s done promotional work for her.

Cait’s not-so-secret weapon is positivity. An open mind and an open heart served her well at LeMoyne where she studied communications and found a passion for digital marketing. It’s a field where optimism pairs well with the spirit of exploration. Wherever she travels, her family is at the root of a confidence which allows her to greet new people and challenges with a smile.

Jennifer directed both her first short film and her first theatrical production at the age of 12, and she decided that she might as well just keep doing that. Jennifer has helped launch a theater company, executive produced a miniseries, won a regional Student Emmy, produced and directed numerous film projects that have screened at festivals across the country, and once road-tripped across Mozambique with four strangers to make it to a shoot on time. At Congruent, she is the one that makes all the video productions happen. When she isn’t on set, Jennifer can be found somewhere in the woods or on a mountain, backpacking with her handsome pup Phoenix.

James discovered a passion for video and audio production in his early teens. After graduating from film school at Ithaca College in 2017, he returned to his hometown of Syracuse, NY where he spent several years doing freelance work before taking a full-time position on the Congruent team.

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While pursuing a fine art degree at Alfred University, Christine stumbled into the world of graphic design and found exactly where she needed to be. With a background in drawing and painting, Christine naturally enjoys designing layouts and branding with an artist's passion. When she's not clicking away at a computer, you can find her singing along to her favorite songs at a pop-punk concert, taking care of her garden, or tackling one of the 46ers in the Adirondacks.

Rob is Syracuse University alumnus and avid NYCFC fan. He was recently traded from the marketing team to the creative club. From the Supporter Section to the Creative Cloud, Rob enjoys designing engaging content to help grow brands and online communities. Born on Long Island, he has traveled far and wide before finding his place with the team here at Congruent.

A love of language and linguistics led Alexandra to graduate with honors from Le Moyne College. Her studies in Communications, Film Studies, History, and Spanish have led to many opportunities, among them working on-set with stars like Adrien Brody and Vince Vaughn, conducting institutional research, enterprise SEO, dual language instruction, and project management.

After earning her Bachelor’s in Business Administration, Deanna hit the gas pedal on her professional journey at the Automobile Club of Western and Central NY. Over the first part of her career path, Deanna became the Regional Manager of the organization; during this time, she mastered the arts of leadership and problem-solving. Deanna shifted gears when she accepted a role at Sun Auto Group, an attractive opportunity due to her interest in the automotive industry. Over the next 11 years, Deanna navigated many roles that honed her skills and expertise across the automotive landscape. She grew professionally and personally, gaining invaluable insights into the dynamic industry.

Jon tries new things to get better at them. Over his life, he has applied himself to web development, social media engagement, print layout, illustration, photography (digital and film), video editing, journalism, advertising, proof-reading, troubleshooting, and brewing coffee.

Seth hails from up way up in Northern New York, but don't call him Canadian. After studying political science, film, and arts administration at Le Moyne College, Seth brought his diverse interests to Congruent. Now, he applies his talents to making creative graphics and copy for our clients. Outside of work, Seth enjoys listening and performing music, drawing, and being something of a cinephile.