A team of dreamers and doers.

Paul got his start in Retail Auto over 20 years ago as a service advisor in a small town Chevy store and fell in love with the industry. From there he became a serial automotive entrepreneur building a regional reconditioning company serving over 150 dealerships a year which led to an acquisition Dent Wizard International. From there he authored his first book, The Automotive Manifesto which is used as a part of NADA Dealer Academy and Northwood University curriculum. He has been mentored by and has worked directly with legendary figures in brand marketing Gary Vaynerchuk and Simon Sinek. In 2020 he founded ASOTU, a Dealer-owned media outlet working to raise the culture and perception of the Retail Automotive industry.

Robin was a founding partner of Mark Russell & Associates. During the 20+ years, she helped grow the agency into one of the largest independent ad firms in the country. After its merger with Eric Mower & Assoc., Robin took over marketing for Metro Mattress and then Sun Auto Group. Robin joined Congruent in 2020. Since then, she has helped turn the company from a band of scrappy upstarts into a “real” agency in no time at all.

Most days, Brian is a true believer in the liberal arts. After graduating from a small liberal arts school in Upstate NY, he traveled to Santa Fe, NM to… get a Master’s in the liberal arts. Since his years in the desert, Brian has bounced around, landing in NYC for about a decade. He’s helped make extremely expensive gold leaf frames, blogged, ghost written books, and product designed for apps. When he’s not at work, he’s almost certainly doing something with his daughter, Luna, watching Christopher Nolan’s Tenet, cooking, or running.

Peter helped create what we now know as Congruent! Peter is a polymath, with varying levels of mastery at piano, French horn, bass, guitar, taking things apart, putting them back together again, tea, and physical media collection/preservation. Peter is a proud girl-dad to Penny and Clara, and dedicated husband to Kimberly.

Lisa started her career as a graphic designer in Buffalo, New York. She moved to the Syracuse area after making a deal with her then fiancé, now husband of over 30 years. She’s never left. Lisa has been a graphic designer, art director, and creative services manager through out her career. As Production Manager at Congruent, Lisa ensures the best results for clients by coordinating and synchronizing the efforts of account, creative and marketing teams. Outside of work, she loves adventuring with her family, Jim, Grace, James, and Will.

Jennifer directed both her first short film and her first theatrical production at the age of 12, and she decided that she might as well just keep doing that. Jennifer has helped launch a theater company, executive produced a miniseries, won a regional Student Emmy, produced and directed numerous film projects that have screened at festivals across the country, and once road-tripped across Mozambique with four strangers to make it to a shoot on time. At Congruent, she is the one that makes all the video productions happen. When she isn’t on set, Jennifer can be found somewhere in the woods or on a mountain, backpacking with her handsome pup Phoenix.

Steve utilizes his years of varied and dynamic industry experience, coupled with personal and agency values to tend to the front line requirements of client interactions and marketing strategy. Outside work you’ll generally find him tooling around the countryside on his Harley, relaxing with his significant other, Cindy, and their two dogs somewhere in their camper, taking in as much live local music and concerts as possible, or wondering just why the corn in his garden won’t grow.

James discovered a passion for video and audio production in his early teens. After graduating from film school at Ithaca College in 2017, he returned to his hometown of Syracuse, NY where he spent several years doing freelance work before taking a full-time position on the Congruent team.

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While pursuing a fine art degree at Alfred University, Christine stumbled into the world of graphic design and found exactly where she needed to be. With a background in drawing and painting, Christine naturally enjoys designing layouts and branding with an artist's passion. When she's not clicking away at a computer, you can find her singing along to her favorite songs at a pop-punk concert, taking care of her garden, or tackling one of the 46ers in the Adirondacks.

Rob is Syracuse University alumnus and avid NYCFC fan. He was recently traded from the marketing team to the creative club. From the Supporter Section to the Creative Cloud, Rob enjoys designing engaging content to help grow brands and online communities. Born on Long Island, he has traveled far and wide before finding his place with the team here at Congruent.

David is a quiet kid in public, but enjoys making the odd snippy (but not hurtful!) remark behind the scenes. He graduated college just before Covid-19 hit, and spent the ensuing years jumping around, testing the new waters of employment. He’s glad he found a welcoming home at Congruent.

Jon loves trying new things and learning how to get better at them. Over his life, he has applied himself to web development, social media engagement, print layout, illustration, photography (digital and film), video editing, journalism, advertising, proof-reading, troubleshooting, and brewing coffee.

Danielle is one of the longest-tenured people at Congruent, starting as a project manager at in 2016. She now serves the office of Paul J Daly as his Executive Assistant. Danielle has leveraged her considerable production and coordination talents to planning and executing events for the team and performing support operations for various projects.

Seth hails from up way up in Northern New York, but don't call him Canadian. After studying political science, film, and arts administration at Le Moyne College, Seth brought his diverse interests to Congruent. Now, he applies his talents to making creative graphics and copy for our clients. Outside of work, Seth enjoys listening and performing music, drawing, and being something of a cinephile.

Stacie is passionate about stories. In college at the University of Cincinnati, realizing that stories are everywhere in life, she decided to go into marketing to give more people’s stories a voice. After living through a real life Parks and Recreation experience in the Parks Department in Cincinnati, Stacie decided she wanted to learn more about advertising and earned her Master's at Syracuse University. Now, as an Account Executive, she wields her experience to give our clients and their brands the opportunity to tell their stories. Outside of work, loves food, music, doodling, reading, playing games, and enjoying Syracuse's rare moments of sunshine.