We started driving awareness with persona-focused animated spots, which ran on both OTT and pre-roll, paired with display ads. We followed this up with paid social content highlighting USPs and the “Why buy at iRide” message. All creative and deployment was aligned with the brand development work that came before.
People in Orlando don’t realize a high-end used car dealer is in their backyards.
Showcase iRide’s highly competitive perks while introducing the new brand.
iRide offers perks that go above and beyond their competition, but nobody knew it. We used a combination of powerful messaging, fun animation, and vibrant video production to tell the (new) iRide story.
Finding the right car dealer is a lot like finding the right date.
Create a fun social campaign that everyone can relate to.
Online car shopping is a lot like online dating. People (read: dealers) often try to be misleading on purpose to hook interested parties. Instead of going “low” and calling out bad dealers, why not make things a little more fun and call back to people’s funny bad dating stories? We created a social campaign that did just that.