For our campaign during the fall season, DWI Guys saw an above-seasonal lift in phone calls and leads. The firm subsequently ran our creative during later seasons seeing a similar lift in traffic.
Mistakes happen. So do second chances.
Communicate DWI Guys’ value proposition in an artful, empathetic way.
Congruent created a long-form video that told the story of relief a client experienced in working with Nave Law Firm. We shot the video and edited it to play in reverse, starting with the relief the client felt after the process was over and ending with the initial mistake plus the tagline: “Second chances exist.” While not a complete do-over, we wanted to show that one could make up for a mistake.
People don’t like getting interrupted.
“Steal” attention by taking advantage of aversion to skippable ads.
We created a series of videos that empathized with the viewer while breaking the 4th wall to draw the viewer in. The scripting was specific to the placement of each ad, whether on broadcast TV or YouTube pre-roll.