Creating brand connection in a social world takes a combination of math and art. The data and algorithm tools help us understand what is important and the art gets the attention. One or the other alone can make some progress…but the combination is rocket fuel.
Creating brand connection in a social world takes a combination of math and art. The data and algorithm tools help us understand what is important and the art gets the attention. One or the other alone can make some progress…but the combination is rocket fuel.
But it all started in 2003 with a few thousand dollars and a rusty 1984 Chevy Astro.
It’s been a heck of a run so far. I’m the Founder/CEO/Creative Director of Congruent, a brand-first integrated marketing agency. But it all started in 2003 with a few thousand dollars and a rusty 1984 Chevy Astro. I dove into entrepreneurship head-first and grew a one-man wheel repair service for auto dealers into a multi-million dollar reconditioning organization (Image Auto and Rim Doctor) that served over 150 dealers and dealer groups. Being a culture-first/brand-first guy, I started building a creative agency (Congruent) within the auto recon company.
Well, long story short the agency started working with bigger brands, we started a content series for dealers, Image Auto and Rim Doctor were acquired by a large national player, and now Congruent is my primary focus. I still have the same fire, I still really like people, I’m still just a kid from Philly.
Operations & Finance Director
Art Director
Communication Director
Director of Photography
Marketing Director
Account Executive
Graphic Designer / Animator
Production Coordinator
Videographer
Social Media Coordinator
Marketing Coordinator