It all starts with an authentic and realistic look at why you do what you do. An honest look at your business objectives, unique selling points, company culture, and market position are in order. Let’s start with who you really are and who you really want to be. These days, its really easy to tell when a brand is faking it. Let’s not do that.
Sure, it’s a growing buzzword, but the value of real empathy will never get old. During this step we take a deep dive into what motivates those you want to connect with. Hopes, fears, and deep desires all come into play. We forget how you want to be treated, what’s truly valuable is knowing how they want to be treated.
This is where the creatives get to play. Once we know who we are, and understand what our potential customers want, we need to communicate it to them. In order to do that, we need to earn their ever-divided attention. In this stage we pair great messaging with great creative and position ourselves to connect. It’s the sizzle leading up to the steak.
This is what it’s all about, human connection. It is the measurement of the most successful brands and means longtime, happy customers. Not to mention great margins. Once we help you establish brand connection between you and your customers, its off to the races. This is beyond price and payment, you become a part of who your customer is.
This is the ongoing practice of connection. Think about it, what good is a relationship without a consistent two-way road of positive interactions. More than a stage of brand development, this is a cultivation plan for your newly formed connections. The marketing high-fives are great, but an ongoing, mutual care is much more satisfying for everyone.