What we made together.

Within three months of
starting Sun Auto’s
marketing cost-per-car sold decreased 36%.
36
In less than a year Sun Auto saw a
27% increase in organic brand related searches.
27

Rebrand / Style Guide

Our creative team designed a style guide to give ever piece of Sun media thought and intentionality.

Marketing like a B2C company

Congruent’s marketing approach focused on identifying buyers before they knew they were buyers.

Social media worth sharing

Prior to working with Congruent, Sun Auto had social media, but lacked strategy. Along with reorienting their brand, we also gave their social media direction.

An infomercial worth watching

Through a robust media strategy, the re-tooled infomercials ran on YouTube to targeted audiences with a staggering 65% view rate compared to the industry benchmark of 25%.

Simple. Upfront. Nice.

One team.

Our creative team designed a style guide to give ever piece of Sun media thought and intentionality. Congruent created a clear blueprint so that every digital and print piece would in perfect alignment with the Sun Auto brand.

Working a new way.

Congruent created a clear blueprint so that every digital and print piece would in perfect alignment with the Sun Auto brand.

“We want to have a brand that stands out in the competition”
- Robin, Director of Marketing Sun Auto
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Meet the team. We're passionate about our jobs as makers and connectors, but we love to show up everyday because we get to make and connect with each other.

The team