Sun transitioned their business to a progressive “One Price” model. Congruent partnered with them as their agency of record to reimagine the brand, create effective retail campaigns and connect like a car dealer should.
36% decrease
in cost-per-car sold within three
months of working with Congruent.
27% increase
in organic brand related searches within less than a year.
Our creative team designed a style guide to give ever piece of Sun media thought and intentionality. Congruent created a clear blueprint so that every digital and print piece would in perfect alignment with the Sun Auto brand.
20% monthly car sales attributed to social media advertising.