This is where the real fun starts. We've talked about you, we've talked about the people you want to watch your video(s) and say "I need to tell my friends about this", and we've talked about logistics. Now, it all begins to come together.
Back at Congruent Story HQ (cue Batman music), we're getting things prepared so everything goes smooth once we begin to produce the media. This generally starts with script-writing and planning the footage we need to shoot and evolves into finding the perfect location with the perfect atmosphere, meeting with any actors who might need to be hired, renting special gear that might be needed.
Basically, this stage starts the creative pieces flowing and turns into things most people find boring, but Danielle is crazy-excited about. You'll be glad she's working in your best interests.