This experience-driven luxury dealer in Pennsylvania has a visionary CEO, amazing team, and VERY-loyal customers. They wanted a way to capture and project it. The Congruent team guided the LoLV team through a brand development process that preserved and magnified their unique and caring experience.
The result is an aligned team, a beautiful and usable brand guide, and a story worth sharing with the world.
Along with the brand guide, we developed several target personas and campaign concepts.