When we met Phil George, he had an idea of what would set his group apart from the personal consulting he had done.


While he thought a simple logo would clarify the idea of a "consulting group", he found a new level of clarity after working his brand through our thorough brand-development process.
 

Initial Deliverables
New logo. Core Audiences. Refined Voice.

 
 
 
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We like to say that creating anything without a clear goal is great way to set money on fire. In the case of the George Development Group, the goal was to have a logo.


Simple, right?

Well if you pay the top designer in the world a small fortune to created something outstanding and it's outside the realm of familiarity with your audience, they won't even take notice of the rest of your work.

Enter our Brand Narrative process...
 
 
 
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