Byrne Dairy has been a staple in the Central New York dairy industry for several decades.


They needed a branding campaign to transform their subsidiary, Byrne Hollow Farm, into much more than a 'local' brand.

146
Hours

of Audience Reseach & Pre-Production

96
Hours

of Production

96
Hours

of Post-Production
 
 

 
 

4
Audiences

Researched & Targeted

40
Hours

Social Media Set-Up, Launch,
and Training

Media
Campaign

Totaling 4 long-form videos,
18 shorts, & 90 photos
BH-E.gif
 
 
 
 

169%
Click-Through-Rate Increase

 
 

70%
Cost-Per-Click Decrease