Byrne Hollow Farm | Branding Campaign
Byrne Dairy has been a staple in the Central New York dairy industry for several decades, but…
They needed a branding campaign to transform their subsidiary, Byrne Hollow Farm, into much more than a 'local' brand.
Discovered four important demographic groups that had gone unreached.
Set up their social media accounts and conducted extensive training for Byrne employees to build brand.
Created a media campaign totaling 4 long-form videos, 18 shorts, & 90 photos.
Ran a brand awareness campaign that resulted in a huge bump in brand awareness and growth.