Byrne Hollow Farm | Branding Campaign

 
 
 

Byrne Dairy has been a staple in the Central New York dairy industry for several decades, but…

Problem:

  • They needed a branding campaign to transform their subsidiary, Byrne Hollow Farm, into much more than a 'local' brand.

Solution:

  • Discovered four important demographic groups that had gone unreached.

  • Set up their social media accounts and conducted extensive training for Byrne employees to build brand.

  • Created a media campaign totaling 4 long-form videos, 18 shorts, & 90 photos.

  • Ran a brand awareness campaign that resulted in a huge bump in brand awareness and growth.

169%
Click-Through-Rate Increase


70%
Cost-Per-Click Decrease

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4
Audiences

Researched & Targeted

40
Hours

Social Media set-up, launch, & training

Media
Campaign

Totalling 4 long-form videos, 18 shorts, & 90 photos