Every great concept starts with a goal. Our job is to produce content that, when executed properly, makes sure your goal is met. To do that properly, we need to learn about you and your brand.
We'll start by walking you through our Brand Narrative process.• Who are you?• What do you want to achieve?• Was this developed out of necessity? Out of passion? To inspire?• Do you know who you want to see this?
This not only helps us identify your target audience, but understand who they are as consumers. Once we understand both you and your consumer, we can look at the two overviews side-by-side.
Does everything line up? Is there some noise in your messaging that is causing some disconnect with your customers? This can be very eye-opening and even fun. It's like a shot of espresso for your brand.Some companies charge for this process (we know, we used to be one of them), but we want our potential clients to leave with something of value that they can implement whether they hire us or not.
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Once we've been established who you want to reach and how we feel you will best reach them, we'll have enough information for you to leave with:1) A Project/Narrative2) A Rough Budget Estimate3) A Draft of a Creative Concept
Should the experience and proposed budget align with your company goals, we can send over a formal proposal and agreement that will allow us to move forward in producing your project.