Banister Nissan of Norfolk and Chesapeake is a 2 store group owned by first generation dealer, Dan Banister. They wanted to unify the brand and move away from expensive traditional advertising. We helped them craft a look that represented who they really are while substantially slashing their ad spend.
Imagery, videos, and messaging that highlight the amazing team at Banister Nissan.
Along with the new look, we developed unique messaging for several specific personas.