Our stations (50w-200w) can be used to :
Light up.
Charge a mobile phone.
Listen to the radio.
Watch TV.
Plug other DC equipments.
Our stations (50w-200w) can be used to :
Light up.
Charge a mobile phone.
Listen to the radio.
Watch TV.
Plug other DC equipments.

Our Services

It’s no secret, customer’s don’t buy ‘em like they used to. The internet has cut out the fluff and social media is forcing the industry into brutal honesty. There is no where to hide and dealers who embrace this truth and develop their brands around it will disproportionately gain market share over the next 5 years.  

+ Learn More

Agency Of Record

Congruent is a full-service agency for auto dealerships. We can help you manage your entire marketing and branding effort with our monthly retainer.

Brand Development

We believe in brand-first marketing. Our brand development process defines your brand and messaging that connects with your audience.

Employment Branding

Congruent helps dealers build employment brands. Dealers require a focused effort to recruit and retain the best talent.

Content Production

Congruent produces content that gets attention and connects with audiences. We create content and manage the ad placement.

You'll be in good company
Meet Our Clients
+ See More Work

Meet some of the team

01

/06

Paul J Daly

Paul J Daly is the Founder and CEO Congruent, a full service creative marketing agency, and the author of The Automotive Manifesto: How Brand Connection Can Save Retail Automotive. Paul founded his first startup in 2003 in an old rusty van. He subsequently grew it into a multi-million dollar service business that was acquired in 2018.

Learn More About Paul

02

/06

Levi Spires

Creating brand connection in a social world takes a combination of math and art. The data and algorithm tools help us understand what is important and the art gets the attention. One or the other alone can make some progress…but the combination is rocket fuel.

Learn More About The Team

Passion

Project

03

/06

Rich Merrill

Creating brand connection in a social world takes a combination of math and art. The data and algorithm tools help us understand what is important and the art gets the attention. One or the other alone can make some progress…but the combination is rocket fuel.

Learn More About The Team

04

/06

Erin Lee

You can literally never beat a unicorn tee. Seriously, don't even try. Ayana proved this hypothesis in Cairo in 2018.

See the collection

05

/06

ST Davis

Our classics collection was in full tilt at 2010's Fall Fashion-Bashion, where Jackson rocked a button up and Chinos®.

See the collection

06

/06

Ronald Rabideau

This collection of shabby chic comfortwear took the world by storm, as presented here by Eve, who clearly is cool as sh*t!

See the collection
congruent automotive Team
Meet some of our team...
+ Meet the rest of the team

Paul J Daly (CEO & Founder)

Paul J Daly is the Founder and CEO Congruent, a full service creative marketing agency, and the author of The Automotive Manifesto: How Brand Connection Can Save Retail Automotive. Paul founded his first startup in 2003 in an old rusty van. He subsequently grew it into a multi-million dollar service business that was acquired in 2018.

Paul has two decades of experience building businesses and possesses a deep understanding of the retail-buying psyche. His approach to the challenges and opportunities facing modern day business is clear and human.

Joran Lee (Head of Marketing)

"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book"

Rich Merrill (Account Director)

"Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book"

congruent automotive Team
Meet some of our team...
Paul J Daly

Paul J Daly is the Founder and CEO Congruent, a full service creative marketing agency, and the author of The Automotive Manifesto: How Brand Connection Can Save Retail Automotive. Paul founded his first startup in 2003 in an old rusty van. He subsequently grew it into a multi-million dollar service business that was acquired in 2018.

Paul has two decades of experience building businesses and possesses a deep understanding of the retail-buying psyche. His approach to the challenges and opportunities facing modern day business is clear and human.

Levi Spires
Director of Operations & Finance
Rich Merrill
Account Director
+ Meet the rest of the team

Ready to build a powerful automotive brand?

Do you need a brand makeover? Or even a brand "make"? That's our specialty. We can help define your brand, reach your next-level marketing goals, or create content that communicates your vision to the world.
+ See More Work
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CONGRUENT AUtomotiVE

A full-service agency that creates powerful automotive brands.

See Some Examples

What We Do

Congruent Automotive helps progressive dealers beat the velocity of change by developing and executing brand-first marketing strategies that increase sales, lower PVR and make your team proud to be a car dealer.
See How

Agency Of Record

Congruent is a full-service agency for auto dealerships. We can help you manage your entire marketing and branding effort with our monthly retainer.

As your agency of record,  your marketing efforts and dollars will be most efficient and effective. Our fully integrated approach of brand development, strategy, production and execution means one hand always knows what the other is doing. No vanity metrics here! Efficient, effective, creative marketing focused on improving cost per car sold,  employee retention, and overall brand connection.

View Agency Of Record Case Study

Brand Development

We believe in brand-first marketing. Our brand development process defines your brand and messaging that connects with your audience.

Our brand development process is a deep dive process that unlocks your unique positioning and value proposition to potential buyers and hires. Our internal and market research and persona development will become the center point of your marketing, hiring and operational decisions to ensure you are operating “on-brand” in all areas. Your dealership will never be the same.

View Brand Development Case Study

Employment Branding

Congruent helps dealers build employment brands. Dealers require a focused effort to recruit and retain the best talent.

The employment branding process is a focused effort to understand and communicate the true value of your employment offering. The ability to recruit and retain top millennial talent now separates the winners from the losers in retail automotive. Quality of hires and retention will improve dramatically through clear messaging, attractive collateral, beautiful production, and savvy social media execution.

View Employment Branding Case Study

Content Production

Congruent produces content that gets attention and connects with audiences. We create content and manage the ad placement.

We are living in a world where the human attention span is officially less than that of a goldfish. True story! Price and payment content just isn’t interesting. That is why our content production breaks the noise and gets the most coveted commodity in retail marketing… ATTENTION. Our seasoned creative team produces everything from anchor videos to social media posts with one goal in mind -- earning attention. In a noisy, content-overloaded world, “creative” is the variable of success.

View Content Production Work

Levi Spires

Director Of Operations & Finance

Paul J Daly

Founder/CEO/Creative Director of Congruent and Congruent Automotive

Visit the Paul J Daly page
Check out Paul’s weekly podcast.

Rich Merrill

Account Director

Meet the team

The Team

The team at Congruent Automotive is beyond your average agency. We’re  award-winning animators, entrepreneurs, MBAs, data nerds, BFA’s, operators, fashion insiders, outdoorsmen/women, urbanites, soccer dads and more. We ARE the target demographic for automotive and we KNOW how to connect with it.

Ready to build a powerful automotive brand?

We can help define your brand, reach your next-level marketing goals, or just create that killer piece of content that communicates your vision to the world.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.